Comments on: Clover and Web 2.0 Marketing http://blog.cloveretl.com/2009/11/24/clover-and-web-2-0-marketing/ Life, the Universe, CloverETL and everything ... Mon, 26 Jul 2010 20:43:12 +0000 hourly 1 http://wordpress.com/ By: Peter Cresse http://blog.cloveretl.com/2009/11/24/clover-and-web-2-0-marketing/#comment-51 Peter Cresse Wed, 25 Nov 2009 01:27:38 +0000 http://blog.cloveretl.com/?p=297#comment-51 The key chart in this presentation is the one called, "Return on Community." It is a take off really, a derivative of a social ROI. This "ROC" is best showed by the most loyal of customers. It is often that way, but now more measurable and better understood. Great. What's coming next in the Business Intelligence world for this ROC will be a way to match community with interests of both the group and the business. Now, there's the combination of real interest and revenue. Bingo. The key chart in this presentation is the one called, “Return on Community.” It is a take off really, a derivative of a social ROI. This “ROC” is best showed by the most loyal of customers. It is often that way, but now more measurable and better understood. Great.

What’s coming next in the Business Intelligence world for this ROC will be a way to match community with interests of both the group and the business. Now, there’s the combination of real interest and revenue. Bingo.

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