A couple weeks ago I had the pleasure of talking about my favorite topic – B2B marketing – to a great group of business people at the Pricewaterhousecoopers office in Prague. The event was organized by the folks at Clover, and it was a real treat for me to be able to share some of the things I’ve learned as a B2B tech marketer with the group.
To be honest, I entered into the presentation with some trepidation. Social media and online communities have become such popular topics these days, that I wondered if I had anything new or useful to add to the conversation. Ultimately, I think (hope) what sets my stuff apart is that it’s all based on my experience as a marketer, so I hope it is practical. There are a lot of academicians out there who are probably much better informed than I on all the latest trends and techniques – but what I can say is that I’ve put the stuff in this presentation to work in practice to help drive marketing results.
As I worked on the presentation with the team here at Clover, a very cool thing happened. Not only did the team get to see my vision for some of new ways to tell the CloverETL story, but I also learned how Clover’s data management technology can be used to help businesses extract value from their online communities – you’ll see this on one of the last slides.
Below is the presentation, edited slightly so the slides can stand on their own. I hope you find them interesting and useful. (some of the text is hard to read so you’ll probably want to go through it in full screen mode).
