The two page article was released in the prestigious magazine today and discusses how Javlin survived last year’s crisis and even managed to make a profit.  David Pavlis, the CEO of Javlin, explains why Javlin is so successful and shares his tips on how to survive an economic crisis.

Tips to survive an economic crisis:

1. Early monitoring and identification of the crisis signals
2. Geographic risk diversification:   have customers around the world.
3. Industry risk diversification:  have customers from various industries.
4. Product portfolio risk diversification:  have a product that is usable in all industries in every company size.
5. Start saving in the good times:  have backup money to use in a crisis.
6. Have a good vision and strategy:  communicate it within the whole company.
7. Invest in good people. It’s the only way to have a loyal and efficient team.

Javlin’s main product, CloverETL, is so universal it is usable by any company in all industries. This surely helped us  survive the crisis. Even though the revenue fell last year from 2,6 mil USD to 1,9 mil USD, Javlin was still very successful year considering the big crisis and the bankruptcy of many  companies.

Javlin has shown stable profit for many years and grows constantly worldwide. Currently having offices in Washington DC, Atlanta, Prague and Brno, Javlin plans to expand to Asia and South America as well. It is important to have local offices with local employees who understand the market and the business culture. Opening offices in the US and setting Javlin’s own US subsidiary helped the business growth enormously. The new daughter company Javlin Inc. was immediately profitable from selling CloverETL licenses on the American continent.

David Pavlis also explains what helps to have a successful company even in bad times. The key is a good, loyal efficient team who identify themselves with the product and the whole company.  As encouragement, the management divided some of the company’s shares between the best employees.

For those who understands Czech :-), here is the original article from EKONOM: http://ekonom.ihned.cz/c1-44868760-americke-mimikry-funguji

First, the company. Javlin is composed of a group of great people and awesome developers. The development team has been very helping, all speak english quite well, and are eagar to talk java. We go out to lunch together everyday where we explore the various restaurants around Prague.

Prague is an exciting city. I think the best way to describe it is as a perfect blend of Western European and Eastern European culture. It has all the comforts and modern elements of countries such as Germany and Italy, while still having the prices and natural elements of Slavik countries to the east. The streets are filled with people from all over the world, some enjoying the nightlife while others are exploring the extrodinary architechture and learning about the city’s rich history. I think its this atmosphere that makes my walk through the city’s center on my way to the office so enjoyable.

The programming has been a great experience as well. I was nervous at first, because when I came in I had little knowledge about data warehousing or ETL. After learning how CloverETL works, I had my first task on editing the program’s GUI. I was told the internship will be challenging, which I was hoping for, and it turned out to be just that. I dove into a sea of code that makes up the program, referencing multiple APIs and reading developer guides as I started to figure out how things worked. My supervisor was very helping, explaining anything I had questions about which was great for those concepts that are hard to grasp from a manual. After completing this task, I was assigned another task which involved understanding serveral different database systems which I am still working on. The internship has been able to remain challenging and educational while still providing the satisfaction of making a difference.

Looking ahead, my supervisor has told me about future assignments which include working on the installer and shell scripts for the installation process. I have already started reading about NSIS, the installer system Javlin uses, and am excited about experimenting with it. The shell scripts will finally fulfill my longtime to-do task of learning and using Linux. I truly feel this experience will more than prepare me for any challenging entry position I may attain when I graduate in December.

To be honest, I entered into the presentation with some trepidation.  Social media and online communities have become such popular topics these days, that I wondered if I had anything new or useful to add to the conversation.  Ultimately, I think (hope) what sets my stuff apart is that it’s all based on my experience as a marketer, so I hope it is practical.  There are a lot of academicians out there who are probably much better informed than I on all the latest trends and techniques – but what I can say is that I’ve put the stuff in this presentation to work in practice to help drive marketing results.

As I worked on the presentation with the team here at Clover, a very cool thing happened.  Not only did the team get to see my vision for some of new ways to tell the CloverETL story, but I also learned how Clover’s data management technology can be used to help businesses extract value from their online communities – you’ll see this on one of the last slides.

Below is the presentation, edited slightly so the slides can stand on their own.  I hope you find them interesting and useful. (some of the text is hard to read so you’ll probably want to go through it in full screen mode).

Here’s the link to the survey: http://bit.ly/2rtFga